With AdBlock Plus announcing just this week that it now has 100 million active installations (double what it claimed in January 2016), ad blocking is clearly an ongoing and growing threat for news publishers. To help publishers address this topic, WAN-IFRA has just released the industry's most comprehensive report available on ad blocking and strategies for news publishers.

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Improve the advertising experience and work with ad block users instead of against them – that was the overriding consensus among the participants of WAN-IFRA's Ad Blocking Action Day yesterday. That's the "simple" part of the complex ad blocking equation; the challenging part still lies in the how: to truly engage with users, advertisers, agencies and map out a coherent action plan.

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“The journalist should only have to take care of creating content, no matter which channel (mobile-web-print) and our solution should take care of everything else – this is our philosophy,” says Juan Antonio Parra, International Marketing Consultant for Protecmedia (pictured). “The only thing the journalists need to do is to check to make sure that everything is OK.”

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Matthias Tietz makes a compelling case for for traditional newspaper printers to become print shops that also print newspapers. “To be brutal, every newspaper printer needs to be aware that you are replaceable, and you have been replaceable for a long time.”

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