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Brian Veseling

1. Profile

You are: Mr.
First name: Brian
Last name: Veseling
Phone number: +49.69.2400630
Short Bio: He specialises in reporting about editorial, advertising and general management topics for World News Publishing Focus, as well as contributing content to the website.

2. Business

Job title: Senior Editor
Company name: WAN-IFRA
Company type - Listed: Organisation
: Member at WAN-IFRA

History

Member for: 9 years 14 weeks

Blog entries

Customer satisfaction is crucial, says Spinlet CEO Nkiru Balonwu

Spinlet is a digital media distribution company that focusses on Africa-centric content. It operates Africa’s leading store for legal sales of home-grown music, accessible globally through mobile apps (iOS and Android) and browsers (www.spinlet.com).

Nkiru Balonwu is CEO of the Spinlet Group. Before being appointed CEO, she had worked at different times as the company's General Counsel and Chief Operating Officer.

Author

Brian Veseling

Date

2016-07-11 07:29

A tricky marriage: Publishers' risks and rewards of distributed platforms

Oh the distributed content conundrum for news publishers just gets more interesting by the day. With Facebook's recent change to its news feed in which it favors personal news from a user's friends and family over news from publishers, it can't exactly instill confidence going forward. But the idea of converting those distributed users toward your "funnel" still is in play...

Video

Author

Brian Veseling

Date

2016-07-05 13:09

Axel Springer's Upday aims to bring personalized news to millions

“As a publishing house, we cannot ignore today's trends towards personalized publishing,” Michał Wodziński, of Axel Springer's new platform, Upday, told participants during a session at WAN-IFRA's World Advertising Forum in Cartagena, Colombia.

Author

Brian Veseling

Date

2016-06-17 12:12

Vox's Melissa Bell: 'We want change to be an inherent part of our culture'

“We (the industry) are always looking for a single answer. That's a very dangerous way of thinking. You have to be constantly diversifying everything,” Melissa Bell, Vice President Growth & Analytics, Vox Media, told WAN-IFRA's Dean Roper during an on-stage chat in Cartagena during the World News Media Congress.

Video

Author

Brian Veseling

Date

2016-06-14 13:47

Top takeaways, trends for small and mid-sized publishers

Each year during WAN-IFRA's Congress, the US-based Local Media Association (LMA) holds an annual meeting of small to mid-sized publishers, and it's inevitably a fascinating look at how news publishers typically working with small staffs and limited budgets are making the transition from print to digital.

Video

Author

Brian Veseling

Date

2016-06-13 13:08

Local Media Association's Nancy Lane: 'We believe all publishers should double down on video immediately'

"We just returned from visits at Facebook, Instagram and YouTube during our annual Innovation Mission last week," Nancy Lane, president of the US-based Local Media Association, told us in an email interview. "Every visit emphasized video and we believe that all publishers should double down in this area immediately."

Author

Brian Veseling

Date

2016-06-07 09:21

La Presse+ tablet edition gets a 30% rise in readership since axing weekday print edition

"When we launched La Presse+, we were totally transparent with our readers and advertisers and informed them from the start that our plan was to eventually replace our print edition with our tablet edition," says Guy Crevier, president and publisher of Montreal-based La Presse. The company pulled the plug on its weekday print newspaper in favour of its tablet edition this past January (La Presse has maintained a Saturday print edition).

Author

Brian Veseling

Date

2016-05-27 07:29

A year later: FT's Dominic Good on their cost-per-hour ad model

Last year, the Financial Times launched a revolutionary new approach to measuring the effectiveness of an advertising campaign, a method they call CPH (cost-per-hour), which is based on the time that readers spend viewing an advertisement rather than the more traditional CPM or click-through rate measurements.

Author

Brian Veseling

Date

2016-05-24 10:44

5 takeaways from WAN-IFRA's new report on ad blocking

With AdBlock Plus announcing just this week that it now has 100 million active installations (double what it claimed in January 2016), ad blocking is clearly an ongoing and growing threat for news publishers. To help publishers address this topic, WAN-IFRA has just released the industry's most comprehensive report available on ad blocking and strategies for news publishers.

Author

Brian Veseling

Date

2016-05-10 14:01

Newsworks Shift 2016 session takes aim at ad blocking

“There's no simple answer or response to ad blocking. But there are a variety of responses, some of which we are working on and coordinating at Newsworks – working with our stakeholders, international colleagues and our friends at the IAB,” said Rufus Olins, Chief Executive of Newsworks, the marketing body for the UK's national newspapers, during the group's Shift 2016 conference on 1 March at the British Library in London.

Video

Author

Brian Veseling

Date

2016-03-04 13:22

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