With an estimated 198 million active adblock users around the world – and who knows where that figure stands when we wake tomorrow – it's difficult to try to dehype the hype surrounding the ad blocking buzz in the industry. That's exactly what Johnny Ryan, Head of Ecosystem of PageFair, did today at a packed Media Port session on the topic during #WPE15 (see his presentation below).

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In 2013, Hannover, Germany-based MADSACK Mediengruppe opened a new newsroom with a new business model. Called RedaktionsNetzwerk Deutschland (RND) [Editorial Network Germany], it produces content for other publishers' newspapers as well as the group's own – including print-ready pages in three sizes.

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"I do detect something like a revival of the printed word among publishers," says Hermann Petz, the CEO of the Austrian regional newspaper Tiroler Tagezeitung. "The either-or mentality between printed and online media, which we have been able to observe in the last few years, has lost momentum."

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Sessions at this year's World Advertising Forum in Washington, D.C., provided participants with a wide variety of thoughts on top trends as well as insights into what the near future likely holds for news publishers. Not surprisingly, four of the hottest topics were programmatic, video, mobile and native advertising. Here are some of our top quotes from speakers.

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