Each year during WAN-IFRA's Congress, the US-based Local Media Association (LMA) holds an annual meeting of small to mid-sized publishers, and it's inevitably a fascinating look at how news publishers typically working with small staffs and limited budgets are making the transition from print to digital.

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"When we launched La Presse+, we were totally transparent with our readers and advertisers and informed them from the start that our plan was to eventually replace our print edition with our tablet edition," says Guy Crevier, president and publisher of Montreal-based La Presse. The company pulled the plug on its weekday print newspaper in favour of its tablet edition this past January (La Presse has maintained a Saturday print edition).

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With AdBlock Plus announcing just this week that it now has 100 million active installations (double what it claimed in January 2016), ad blocking is clearly an ongoing and growing threat for news publishers. To help publishers address this topic, WAN-IFRA has just released the industry's most comprehensive report available on ad blocking and strategies for news publishers.

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Improve the advertising experience and work with ad block users instead of against them – that was the overriding consensus among the participants of WAN-IFRA's Ad Blocking Action Day yesterday. That's the "simple" part of the complex ad blocking equation; the challenging part still lies in the how: to truly engage with users, advertisers, agencies and map out a coherent action plan.

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