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Valérie Arnould

1. Profile

You are: Mrs.
First name: Valérie
Last name: Arnould
Phone number: ++33-546520745
Fax number: ++33-546072291
Short Bio: Valerie has worked for most media magazines in France covering broadcasting, print publishing, IT and online. She joined IFRA in 1997 as chief editor for the French magazine and later became deputy chief editor for all editions. She has also contributed to WAN-IFRA’s research reports on topics like digital media, newsroom management and free newspapers.

2. Business

Job title: Business Editor & Digital Media event
Company name: WAN-IFRA CH
Website: http://www.wan-ifra.org
Company type - Listed: Organisation
: Member at WAN-IFRA

History

Member for: 8 years 7 weeks

Blog entries

Scary Mommy: The rise of the identity brand

“Nail an identity and focus on that,” says Paul Smurl, the man who designed and led the successful New York Times digital subscriptions strategy. Smurl left the NYT in 2015 to become COO and president of Some Spider, the company behind the women's channel Scary Mommy. No legacy brand to rely on in this case, it's a complete reinvention.

Author

Valérie Arnould

Date

2017-12-19 17:02

Google's Richard Gingras: Publishers must stress value to audiences

Speaking to WAN-IFRA's Valérie Arnould, Google Vice President of News Richard Gingras shares his views on marketing news content, fighting fake news, the AMP initiative, and more. Gingras will speak on the future of news at the World News Media Congress, 7-9 June in Durban, South Africa.

Author

Valérie Arnould

Date

2017-05-17 11:12

'We look at where the users are!' Isaac Showman on Reuters TV

In many ways, Reuters TV is a large scale lab for video formats, distribution platforms and possibly video business models. A lab with 2 million monthly testers, Isaac Showman, Managing Director, Reuters Consumer, would probably argue.

Author

Valérie Arnould

Date

2017-05-04 16:19

Malayala Manorama fosters the first-mover's advantage rule in digital

Manorama Online in India, a digital pioneer, faces media challenges similar to those African publishers face: a large young demographic, an explosion in smartphone usage and a variety of strong local languages. Thus the experiences Mariam Mammen Mathew, the company's COO, will share as opening keynote speaker at WAN-IFRA's Digital Media Africa conference are bound to resonate with the audience.

Author

Valérie Arnould

Date

2016-09-08 12:20

Costa Rica's Grupo Nación takes a $44-million leap into events venue ownership

In search of new revenue streams to offset an expected drop in income from traditional operations, Costa Rican media group Grupo Nación decided to purchase its own events venue, called Parque Viva.

Author

Valérie Arnould

Date

2016-06-06 16:04

Quartz revenue strategy: ‘We'll do whatever makes sense for the user’

“What we've tried to do is, rather than think, ‘What are we going to put inside that box?’ we think, ‘What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on that?’ ” says Mia Mabanta of Quartz.

Author

Valérie Arnould

Date

2016-05-17 11:06

Switzerland's Tamedia aims for success with its #12 news app

“I think that with the #12 app we have created an open dialogue on ‘quality’ that can increase the readers’ satisfaction. We are thinking about how we can do similar things on our other news platforms,” Michael Marti of Switzerland-based Tamedia told participants at WAN-IFRA's Digital Media Europe conference in Vienna last week.

Author

Valérie Arnould

Date

2016-04-26 11:50

Approach video with an eye to quality, not quantity

Video expert Magnus Zaar pulls no punches when characterising today's state of video: “Publishers may have a grand plan when it comes to online video, but when competition hits and video ratings match neither high hopes nor investments, publishers quickly turn to a short-sighted view of their video operations..."

Author

Valérie Arnould

Date

2016-02-22 16:50

A 'crazy' race to capture German Millennials described at Newsroom Summit

“It’s crazy, what is happening now in Germany: Almost every week a new platform for young people is launched by legacy media.” That quote is from Sebastian Horn, Project Lead for ze.tt, who knows what he is talking about – he started the race in July 2015.

Author

Valérie Arnould

Date

2015-10-06 11:36

Three things Schibsted Mobile can prove when it comes to mobile ads

The use of anti-ad-blockers to fix the ad-blocking problem is leading to an arms race that’s not going to make publishers wealthier. Schibsted Mobile in Sweden took an initial pre-emptive action six months ago to address the core of the issue: preserving the user’s mobile experience.

Author

Valérie Arnould

Date

2015-09-08 11:36

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