Manorama Online in India, a digital pioneer, faces media challenges similar to those African publishers face: a large young demographic, an explosion in smartphone usage and a variety of strong local languages. Thus the experiences Mariam Mammen Mathew, the company's COO, will share as opening keynote speaker at WAN-IFRA's Digital Media Africa conference are bound to resonate with the audience.

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“What we've tried to do is, rather than think, ‘What are we going to put inside that box?’ we think, ‘What is it the advertiser wants to achieve and how can we create the best user experience in our environment based on that?’ ” says Mia Mabanta of Quartz.

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Video expert Magnus Zaar pulls no punches when characterising today's state of video: “Publishers may have a grand plan when it comes to online video, but when competition hits and video ratings match neither high hopes nor investments, publishers quickly turn to a short-sighted view of their video operations..."

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The use of anti-ad-blockers to fix the ad-blocking problem is leading to an arms race that’s not going to make publishers wealthier. Schibsted Mobile in Sweden took an initial pre-emptive action six months ago to address the core of the issue: preserving the user’s mobile experience. 

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