World News Publishing Focus by WAN-IFRA

World Association of Newspapers and News Publishers

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World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Snapchat

Snapchat

Trends in Newsrooms 2: Snapping up young audiences

News organisations covet creating a meaningful connection with millennials and Gen Zers, with many investing heavily in new storytelling formats and social networks to engage with them. One way to reach this younger demographic that's becoming increasingly popular is to create content specifically for Snapchat.

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Author

Simone Flueckiger

Date

2017-05-18 15:00

VGTV – another Schibsted spinout setting the trends

Scandinavian powerhouse Schibsted has never shied away from spinning out one of its disruptive digital operations from its own legacy brands to actually compete with them. Its Norwegian tabloid daily Verdens Gang (VG) first did this with its website (VG.no) and then with mobile. And since 2014, VG has been doing the same with its video division, VGTV.

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Simone Flueckiger

Date

2017-04-20 16:20

NBC targets millennial audience through deal with Snapchat over Olympics

SPORTS RIGHTS: Snapchat struck a deal with NBC that will allow the app to display “live stories” about the Rio Olympics for viewers across the US. The stories will be hosted in a dedicated channel within Snapchat, which will feature user generated photos and videos, and NBC coverage. 

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Elena Perotti's picture

Elena Perotti

Date

2016-05-03 12:26

Takeaways from the new practices of journalism conference

Innovators gathered in Paris on Monday for the seventh “New Practices of Journalism” conference at the Paris Institute of Political Sciences Journalism School. Here are three observations from the day's discussions. 

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Ingrid Cobben

Date

2015-12-08 13:12

Trends in Newsrooms: Chat Apps Surge

The significant traffic to our recent webinar and blog about how the BBC is using WhatsApp to boost engagement justifies the focus on Chat Apps as one of the 2015 Trends in Newsrooms to watch. Here, in this excerpt from the report, Jake Evans looks at the innovative ways newsrooms are using chat apps.  

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Jake Evans

Date

2015-08-18 17:01

Nine audience engagement insights from ProPublica’s Amanda Zamora

Building audiences through social media has been a 'vital means of getting attention' for ProPublica's stories according to Amanda Zamora - Senior Engagement Editor at the US non-profit investigative outfit. She spoke to Angelique Lu about chat apps, curation of content and innovation in newsrooms.  

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Angelique Lu

Date

2015-05-18 15:09

Self-destructing news; why Snapchat is more than sexting

“People think Snapchat is just a silly tool for sending sexy pictures - but it has a lot of potential for news,” says Anders Kongstad, the Founder of SnapKanalen (Snapchannel). “I started a news media and video journalism channel on Snapchat and in one month got 1200 users.”

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Author

Steve Shipside

Date

2014-10-14 12:55

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