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Printing Summit 2014: Print is still powerful

Munich is the venue of this year’s WAN-IFRA Printing Summit. The international newspaper printing conference has attracted nearly 60 participants. During this two-day event, the speakers – from various European countries but also from the USA, from Brazil and Sri Lanka – will cover a variety of technical and business topics.

by WAN-IFRA Staff executivenews@wan-ifra.org | March 19, 2014

All the speeches have one thing in common: the message that print is still a powerful and trusted communication tool, and an attractive advertising medium that should not be excluded from the media mix.

Apart from a number of technical topics, some of the key aspects are innovation, new business models, and ways to engage readers.

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