For Dheerja Kaur, Head of Product and Design at theSkimm, the keyword is relatability, the degree to which the target audience can relate to a publication's content and editorial tone. The more closely users identify with the product, she says, the more likely they are to integrate the publication into their daily lives – enabling the publisher to monetize it.

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AI, VR, GDPR, DNI, CMS... what would an Expo be without a flurry of acronyms that hit home – or don't. Here is a snapshot of what Dean Roper, Director of Insights at WAN-IFRA, and Nick Tjaardstra, Director of Global Advisory, took away from the always-dizzying event.

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The issue of fake news might seem straightforward to some, but clearly not to Jeff Jarvis. "It’s a mistake to talk about fake news like a commodity we can control and just turn on and off. We have here an issue of human behaviour. We have to understand that fundamentally."

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Media executives shared tools and initiatives focused on verification and fact-checking at the IFRA World Publishing Expo and Digital Content Expo (DCX) in Berlin, highlighting the efforts as an opportunity to restore trust in media.

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