Finding the right pieces to build a new future
Local media companies face an existential question: How can we build a sustainable and growing enterprise on the platform of a traditional media company? In a decade of intense effort, our industry has found no magic formula. In this guest post, Steve Gray, VP of Strategy & Innovation at Morris Communications in the USA, describes his company’s industry-leading work in sales organization, market share tracking, digital sales, recruitment sales, event ticketing and events themselves.