How the FT makes audience engagement a company-wide mantra

The Financial Times’ audience engagement team plays a crucial role in reaching the company’s not-so secret goal of attracting 1 million paying readers.

Raju Narisetti: Multiple revenue streams needed for success

“A media company can potentially have up to 12-15 revenue streams without moving away from its core,” says Raju Narisetti, Professor of Professional Practice and director of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University.

“Increasingly, a successful digital media company will be one that can accumulate multiple revenue sources.”

WAN-IFRA new report: Keep digital subscribers awake and on board

Most publishers thriving in today’s “Digital Subscription Economy” will tell you: the most expensive enemy in this world is churn. That is from Cecilia Campbell, who researched and wrote WAN-IFRA’s just-published report, “Engaged Readers Don’t Churn: Retention Lessons for Digital Subscriptions.”

Mediati: incubating new media startups to shake up the legacy media landscape

“If content from old media cannot compete with a 22-year old YouTuber, that’s a problem,” says Mediati’s Content Strategist Simon Park.

WAN-IFRA and WEF mourn the loss of Otavio Frias Filho

The World Association of Newspapers and News Publishers, as well as the World Editors Forum, deeply mourn the death of Otávio Frias Filho, editorial director ‘Folha de S.Paulo’. The following is a message from our CEO, Vincent Peyrègne.

How to survive the online trolls

The mass harassment of journalists online, designed to intimidate them into silence, is one of the gravest threats to press freedom, according to Reporters Without Borders (RSF).

Making a case for constructive journalism

Constructive journalism, a solution-oriented approach to news reporting, aims to provide a more accurate picture of the world while adhering to core journalistic principles. Ulrik Haagerup, founder and CEO of the Denmark-based Constructive Institute, argues it’s high time news organisations take it up.

Two Latin American paywall success stories

While newspaper paywalls remain relatively rare in Latin America, two papers there have achieved success with paid-content strategies: O Globo in Brazil and Clarín in Argentina.

Ouest Médialab: a cluster and independent media lab that supports the regional digital transition

With a geographical focus on West France, Ouest Médialab brings together a variety of actors around digital innovation projects in the regions Pays de la Loire and Bretagne.

How theSkimm builds an engaged audience that stays loyal to its products

For Dheerja Kaur, Head of Product and Design at theSkimm, the keyword is relatability, the degree to which the target audience can relate to a publication’s content and editorial tone. The more closely users identify with the product, she says, the more likely they are to integrate the publication into their daily lives – enabling the publisher to monetize it.