World Association of Newspapers and News Publishers


Monday Innovation Lab: Innovating step-by-step, while aiming for Utopia

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Monday Innovation Lab: Innovating step-by-step, while aiming for Utopia

Situated in Barcelona, the Monday Innovation Lab helps cities in Catalonia, small or large, to innovate and adapt to new challenges. Having only been active for 18 months, the Lab is still in its infancy, but it aims to address four key urban issues - youth unemployment, the elderly, the digital gender gap, and custom projects - in novel ways: “For me innovating is doing something different," says Patricia Gonzalez Garcia, founder of Monday Innovation Lab. "With the aim to achieve different results.”

This belief is applied to rigid and sometimes difficult to maneuver local governments. The structure of Barcelona’s City Hall is not foreign to Gonzalez, having worked inside for eight years before realising innovation and the process, methodology and technology of innovation is needed everywhere.

Gonzalez works with governments that are keen to change, but may not quite have the right tools or skill set. They may not know how to connect effectively with citizens or how to utilise a new technology. That’s where she steps in:

"My mission is to help local governments that want to innovate; not help the people that don't know that they have to innovate.”

Read the full article on media-innovation.news.

--

This is one of the cases collected as part of the ongoing Media Innovation Mapping project, a collaboration between WAN-IFRA's Global Alliance for Media Innovation and the Media Innovation Studio at UCLan

Read about the 45 Media Labs we talked to so far or contact us to share your story.

Author

Andrea Wagemans

Date

2018-09-18 11:52

Author information


© 2018 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation