World Association of Newspapers and News Publishers


AP Innovation: Including everyone in the organisation in the innovation process

World News Publishing Focus

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AP Innovation: Including everyone in the organisation in the innovation process

AP Innovation was initiated three years ago, after a strategic planning process that resulted in the definition of three strategic pillars: expanding content, harnessing machine intelligence, and exploring business models beyond the core activities of AP. A culture of innovation was necessary to tie these strategic pillars together.

It was a conscious decision not to have a physical lab in which only a few people could collaborate, as a culture of innovation is rather organic:

“Being such a large organisation; having bureaus around the world and people working from different countries, we felt for our specific case that it was better to focus on spreading this culture of innovation,” says Francesco Marconi, Manager of Corporate Strategy. “So everyone could be part of that process.”

 

Read the full article on media-innovation.news.

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This is one of the cases collected as part of the ongoing Media Innovation Mapping project, a collaboration between WAN-IFRA's Global Alliance for Media Innovation and the Media Innovation Studio at UCLan

Read about the 30+ Media Labs we talked to so far or contact us to share your story.

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Header Image: “ Photo courtesy of TPG Architecture”

Author

Andrea Wagemans

Date

2017-10-18 11:03

Author information


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