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Google takes steps to help publishers sell subscriptions

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Google takes steps to help publishers sell subscriptions

As reported earlier, Google has decided to end its “first click free” policy, which prioritised articles higher in search results if publishers agreed to offer some stories for free, Bloomberg reported.

Google is also working on tools that aim to help news publishers boost their digital subscription businesses. One of these is a new program, called “flexible sampling”, which allows publishers to decide how many articles Google’s users should be able to access for free, the New York Times reported.

Despite these moves, Google is still far from launching a full-fledged subscription mechanism, and questions remain on how subscription revenue will be treated, along with reader data and pricing terms, Digiday reported.

Richard Gingrans, Google’s vice-president of news, said that the company aims to improve the process of buying and renewing digital subscriptions, and that “advertising alone can no longer pay for high quality journalism”, according to the Financial Times.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-10-02 10:38

Author information

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