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Google to separate its shopping service to comply with the EU ruling

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Google to separate its shopping service to comply with the EU ruling

The EU antirust order gave Google time until this Thursday to comply with the ruling, and give equal treatment to competing comparison-shopping services on the Google search results page. Now, people familiar with the case detailed to Bloomberg how the company plans to do this.

Google’s shopping service will remain part of Google, but it will operate separately from the company and use its own revenues to bid for ads on the search engine’s results.

Additionally, the company will let its rivals bid against Google Shopping to be presented at the top of the search results page, the Verge reported. Revenues from Google’s main ad business will not be used to subsidise Google’s own bids. 

With the move, Google aims to avoid the penalty of paying as fines up to 5% of its daily revenue for each day it didn’t comply with the order. According to Axios, the company is appealing the EU decision.

We have published a report on Google’s antitrust woes around the world – please find the report here.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-09-27 10:37

Author information

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