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Google’s AMP pages load twice as fast as before, cover 900K domains

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World News Publishing Focus
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Google’s AMP pages load twice as fast as before, cover 900K domains

At it’s Google I/O conference, Google announced that web pages using AMP load now two times faster than before via Google Search, thanks for changes at the backend that reduce bandwidth for images, TechCrunch reported

AMP now also supports new ad formats, and Google said it would offer more tools to measure the success of AMP ads. Moreover, Google said that more e-commerce sites such as eBay plan to start using AMP.

While many publishers have embraced AMP as a way of serving fast-loading content that is more likely to appear high in Google’s results, some commentators remain sceptical of or even hostile towards the initiative, arguing against the centralised nature of the AMP ecosystem.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-19 11:21

Author information

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