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Google updates AdSense to bring more precise control over where ads are displayed

World News Publishing Focus

World News Publishing Focus
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Google updates AdSense to bring more precise control over where ads are displayed

Previously, Google removed ads from every page of a website following a policy violation, but after the change in AdSense technology, ads can be removed from selected pages, TechCrunch reported. The page-level removal policy will become the new default for policy violations, although site-level action still remains possible for the persistent violators.

Google is also launching a Policy Center, dedicated to informing publishers on violations on their site, what issues cause ad removals, and how to fix possible problems.

In the blog post unveiling the update, Google said it would be adding similar resource centres in other publisher platforms later this year.

According to Campaign, Google remover over 100,000 publishers from AdSense in 2016. AdSense is a major player in the online advertising business: in 2016 Google paid out $11bn to website owners through the software, the Telegraph reports.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-15 12:30

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


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