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Alt-right messaging ineffective in influencing French presidential elections

World News Publishing Focus

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Alt-right messaging ineffective in influencing French presidential elections

The New York Times analysed millions of Twitter messages related to the French elections to examine if orchestrated campaigning in Le Pen’s favour – often driven from the US – had played a significant role in the elections. Despite widespread efforts, however, such attempts have had little impact.

A key shortcoming is that American-style imagery and language has failed to translate to the French context – sometimes quite literally, as Tweets in English have had little impact in France. Moreover, larger media outlets in France have mostly ignored online campaigns, thus not amplifying them further. 

However, France’s own far-right has been somewhat more successful in its online efforts, the Times notes, although its effects have still been minor, as DFRLab concludes

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-05-05 15:20

Author information

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