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The Guardian is the latest publisher to drop Instant Articles

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

The Guardian is the latest publisher to drop Instant Articles

After having previously embraced Instant Articles, the Guardian has now dropped running content through Facebook’s fast-loading article format, Digiday reports. The Guardian thus follows in the footsteps of other publishers that have either dropped Instant Articles entirely or lowered the number of articles they publish within the format.

Previously the Verge reported on news publishers leaving Instant Articles, after having concluded that the format didn’t live up to its original promise. A large number of publishers have reported that the revenue Instant Articles provide has been disappointing, and that Facebook’s focus on video has meant that news articles haven’t received the kind of visibility on users’ News Feeds that the publishers would have hoped.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-04-24 16:59

Author information

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