World Association of Newspapers and News Publishers


How to strengthen print in the digital era?

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

How to strengthen print in the digital era?

More than 30 speakers during 10 conference sessions in front of an audience of around 300 people are in charge of explaining why, how and what are the many challenges ahead.

Gilles Demptos, Asia WAN-IFRA Director, summarized the answer to the first question: “print remains an important –core- element of our business. There are challenges, but we have to be more innovative in print.”

And that is what the Philippine Daily Inquirer did. After 14 months of research, 8 research rounds, 6 logo studies and with 5 platforms involved (tablet, smartphone, smartwatch, print and laptop), the newspaper launched a whole new model in just one day.

As Charmaine Bautista-Pamintuan, chief marketing officer of The Inquirer stated, the goal was “seeing The Inquirer in a whole new light.”

An arduous task after three decades of being print orientated that wanted to make sure that readers “will be able to get news and information whenever or wherever they are.”

Its leitmotiv: “media of everywhereness,” Its goal: “empowering the Philippine people with information consisted on balanced news and fearless views.”

And if that wasn’t appealing enough, the newspaper “jingled” it: “There is an inquirer in all of us,” its chorus sings.

Author

Paloma Almoguera

Date

2017-04-19 11:35

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