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News publishers not pulling back from publishing directly onto social media, study shows

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

News publishers not pulling back from publishing directly onto social media, study shows

Although many see the relationship between publishers and platforms as tense, news publishers continue to publish directly onto the various third-party platforms, CJR reports based on a research conducted by the Tow Center for Digital Journalism.

However, there is great variety among the publishers in how they approach distributed content: for example on Facebook, especially most digital native publishers favour Instant Articles, while others mainly post links to their own websites.

For video content, publishers prefer Facebook over Google’s YouTube, most likely because Facebook has been clear about its interest in video, and has changed its News Feed algorithm to display video content more prominently.

The ten takeaways from the research are available on CJR.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-02-24 13:58

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

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