World Association of Newspapers and News Publishers


Yahoo strikes deals with UK publishers to distribute their news content

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Yahoo strikes deals with UK publishers to distribute their news content

The participating publishers – the Guardian, the Telegraph, ESi Media, and Hearst UK – will have their news content distributed through Yahoo’s News Feed in the UK, the US, Canada, India and Singapore, Digiday reported.

Publishers are able to specify which articles and videos they want to share with Yahoo, which will run ads within the articles through its advertising product Gemini. Participating publishers get a share of advertising revenue, although the percentage was not revealed.

According to the Drum, Yahoo’s News Feed includes both editorial judgement and algorithmic ranking, distinguishing it from purely algorithm-based platforms such as Facebook and Google. 

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-02-20 14:14

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


© 2018 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation