World Association of Newspapers and News Publishers


Facebook to stop paying publishers to produce live video

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Facebook to stop paying publishers to produce live video

According to publishers who spoke to Recode, Facebook is not expected to renew the deals it made last year to promote the production of live video by news publishers.

The company is instead expected to emphasise long “premium” video content in the future. Whether or not Facebook would pay for this content is not known at this point.

This would mark a significant change in Facebook’s priorities, as the social media giant previously promoted heavily Facebook Live, its live-streaming feature that also many newspapers embraced.

As Facebook hasn't revealed the reasons behind the move, it is speculated to be motivated either by Facebook Live having enough users, or live-streaming ultimately being less compelling than Facebook expected.

Many have also commented that the episode is another demonstration of Facebook’s power over the news media: by promoting specific type of content, the company encouraged publishers to shift accordingly – only to see the priorities (and potential revenue) change later. 

Coincidentally, the Washington Post said it was investing in its video production, with a Daily Show-style series seemingly in the plans, Nieman Journalism Lab reported.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-01-18 13:06

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


© 2019 WAN-IFRA - World Association of News Publishers

Footer Navigation