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New CIMA report looks at advertising trends that threaten independent journalism

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

New CIMA report looks at advertising trends that threaten independent journalism

Titled “Media Feast, News Famine, Ten Global Advertising Trends that Threaten Independent Journalism”, the report highlights ten advertising-related developments that affect independent news media around the world.

These include the replacement of journalism with entertainment, the rocketing share of mobile audiences, and the fact that ad revenues have followed audiences, making internet advertising the main area of growth.

Moreover, as advertising shifts to digital, this has consequences to the advertising industry’s architecture, fundamentally changing how ads are bought and sold, the report points out.

The report also gives some suggestions for how news media could improve their digital distribution, such as consolidation and efficient use of data.

The full report can be read here.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2017-01-06 14:21

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


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