Although many publishers support Google’s Accelerated Mobile Pages (AMP), some have concerns over how AMP displays the URL of articles, which start with google.com and thus arguably obscure the real source, the New York Times reports.

The reason for the URL change is because of the technology behind AMP, as Google stores and serves AMP articles from its own internet network to accelerate their loading times. Now some publishers worry that readers may never find their way to the original website, which may consequently deprive the publishers of additional traffic.

An added incentive to use AMP is that Google prioritises AMP-supported articles in presenting search results.

Search Engine Land argues that instead of defaulting to its own URL, Google should offer a choice for publishers who want their URL to be shown. Earlier, Google said that it had plans to make changes to AMP to address the issue in early 2017.