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Google releases YouTube Player for Publishers to European news outlets

World News Publishing Focus

World News Publishing Focus
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Google releases YouTube Player for Publishers to European news outlets

A few publishers have been testing the player over the last few months, but now also other publishers interested in using the player can apply to join the platform.

YouTube Player for Publishers, “a new video solution specifically tailored to the needs of news industry” according to Google, is designed to make it easier for publishers to publish video online. The player for instance converts video files into multiple formats or sizes, freeing the publisher from the technical task.

The player also provides new revenue potential through its advertising solutions, giving publishers control over the format of ads accompanying their videos and integrating with the same ad-serving solution that the publishers’ websites use.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2016-09-14 12:22

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


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