World Association of Newspapers and News Publishers


Worldwide ad industry proposes creation of global internet ads regulator

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Worldwide ad industry proposes creation of global internet ads regulator

The announcement follows the news that one in five smartphone users block ads on their phone. According to WFA, the expansion of ad-blocking use is an indication that consumers have had enough of online advertising.

To combat ad-blocking, WFA’s approach is for the advertising industry to improve online ads so that audiences won’t want to block them.

Similar projects already exist at different parts of the advertising value chain: IAB has an initiative that aims to improve online ad quality, while Google is reportedly working on “acceptable” advertising standards.

However, WFA’s proposal would group together the whole advertising chain, from marketers and publishers to ad tech companies, in a global coalition. The alliance would then monitor real user behaviour to identify the types of advertising that audiences find annoying.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2016-06-02 10:53

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


© 2019 WAN-IFRA - World Association of News Publishers

Footer Navigation