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Newspaper Association of America requests investigation into ad-blockers' unlawful practices

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Newspaper Association of America requests investigation into ad-blockers' unlawful practices

Under special scrutiny is the ad-blockers use of paid whitelisting, where the ad-blocker requests companies to pay a fee which ensures that the advertisement on their website will not be blocked. NAA alleges that this practice is being misrepresented to consumers, who believe they will be delivered “quality” ads, whereas in truth they will see ads from companies who have paid their way to their screens.  
 
NAA requests in addition an investigation of further practices of ad-blockers, including: “substitution of ad-blockers’ own advertising for blocked ads, false claims that subscription services prevent publisher harm, and the evasion of metered subscription systems". 
 
David Chavern, NAA President and CEO commented: "The deceptive activities of these ad blockers undercut publishers' ability to innovate and respond to customer demands, and preempt publishers' efforts to communicate with consumers about the importance of advertising or alternative mechanisms for supporting high-quality journalism content."

Author

Elena Perotti's picture

Elena Perotti

Date

2016-05-31 10:35

Author information

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