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Google said to be looking into "acceptable" ad standards

World News Publishing Focus

World News Publishing Focus
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Google said to be looking into "acceptable" ad standards

As advertising is a major revenue source for Google, the company has obvious interest in ensuring that online advertising prospers. Although there have been other initiatives to set advertising standards acceptable to users, such as IAB’s L.E.A.N. and ad blockers' own definitions of ads that they do not block, Google’s key position in the online advertising sphere could give it strong power in defining “acceptability”.

Google could, for example, require ads to meet its own standards in order to be displayed on Google’s own sites, including YouTube, and through its ad exchange programme.

The article points out, however, that publishers want to be sure that they are included in deciding the standards for acceptability, rather than Google acting on its own.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2016-05-10 11:50

Author information

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