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European privacy law has potential impact on adblocker bans

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European privacy law has potential impact on adblocker bans

In addition, the simple fact of installing an adblocker would constitute denial of permission from the user to being tracked. 

Lobbyist Alexander Hanff is making a name for himself in Europe championing this interpretation, to the point that he announced the imminent launch of a “name and shame website for publishers illegally detecting adbockers”. 

The EU Commission answered Hanff request on the point with an argumentation that concludes: “in light of the above article 5.3 (of the ePrivacy Directive) would also apply to the storage by websites of scripts in users’ terminal equipment to detect if users have installed or are using adblockers”. 

Legal commentators are far from reaching a consent on the point, defined a “techno-juridic trickery” by Emmanuel Parody, secretary general of French online publishing trade body GESTE, which recently convinced several major French newspapers to run a trial ad-blocker ban for a week.

Author

Elena Perotti's picture

Elena Perotti

Date

2016-04-22 09:53

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


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