World Association of Newspapers and News Publishers


Publishers adopting Instant Articles seeing declines in online traffic

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Publishers adopting Instant Articles seeing declines in online traffic

Some publishers have seen significant decline in referral traffic, most likely because Instant Articles are viewed on Facebook instead of driving readers to publishers’ own websites. Some have seen a drop of about 25 %, but other publishers and measurement firms initially saw a decline which has since recovered. Generally, it seems that the publishers that have invested heavily in Instant Articles have seen the biggest downturns.

Changes to referral traffic from Facebook are closely followed: last year, Facebook became a bigger source of traffic than Google for publishers, and some worry that publishers may have to end up paying Facebook to highlight their stories on users’ feeds. (8.4.2016)

 

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2016-04-08 12:44

Author information

The news publishing industry is experiencing transformation at an ever-growing pace, with new policy issues arising as the landscape changes.

We will be examining policy discussions that will define the news publishing environment of the future, the key topics being internet governance, privacy and copyright. Click here to learn more about our work.

WAN-IFRA Media Policy team and experts.


© 2019 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation