World Association of Newspapers and News Publishers

Muller Martini offers lifecycle management

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Muller Martini offers lifecycle management

One of the company's focal points is what it calls lifecycle management. Muller Martini offers complete services, from installation through maintenance and improvements, until the end of the lifecycle. "Newspapers do not invest in new equipment but they want to keep their equipment going for, say, the next five years," said Regional Sales Director Georg Riva.

Newspaper publishers worldwide are seeking ways to be successful in the highly competitive newspaper market by implementing new ideas. To meet that need, Muller Martini provides custom-fit system solutions for the mailroom, which are often developed directly in conjunction with the customer to suit their business model.

An example of the company's innovations is the combination of the FlexLiner inserting system with the Connex.Mailroom data and workflow system at Druckhaus Walsrode in Germany. Thanks to switching from offline to online inserting, the printing plant is able to produce even more efficiently.

The MailLiner gathering system, which was developed specifically with direct mail companies in mind, is another solution. It enables direct mail companies, which are under pressure due to wage costs, to switch from manual to automated compilation of insert sets. That allows them to restore their profit margins without having to resort to additional carrier products or foils.

Folding, stitching, cutting and inserting – the newspaper mailroom systems from Muller Martini are optimally designed for the complex production of effective newspaper and insert products geared to target groups.

Digital printing, which has also made inroads into newspaper production, calls for new ideas in the mailroom. Accordingly, Muller Martini has also delivered a customized inserting solution for the first digitally printed newspaper – Swiss printing house Mengis AG’s Walliser Bote.

The World Publishing Expo is "still a major show in the newspaper business and of course we want to be part of it," even if the number of visitors to the exhibition has declined somewhat in recent years, said Riva.

More information is available on the Muller Martini web site.

The World Publishing Expo and related events can be followed on the conference blog or on Twitter #wpe15.


Anton Jolkovski's picture

Anton Jolkovski


2015-10-04 17:08

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

© 2019 WAN-IFRA - World Association of News Publishers

Footer Navigation