World Association of Newspapers and News Publishers


Mediaspectrum consolidates, simplifies publishing

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Mediaspectrum consolidates, simplifies publishing

They also are hearing about case studies from some of the world’s largest companies in media that have selected Mediaspectrum to help transform their operations, including Gannett (USA), Trinity Mirror (U.K.), Publicitas (Switzerland) and M-Publicité (Le Monde Group ​- France).

“We are probably the only ERP (enterprise resource planning) for media that has actually entirely automated the system, from the quote until the invoice is sent out,” said Alain D. Bandle, CEO of Mediaspectrum (he joined the company in February from Publicitas, where he was also CEO), at right in the photo. At left is Chief Marketing Officer Jay Cody.

Mediaspectrum has created what it calls the world’s largest platform for consolidating data across all aspects of an organization’s content and commerce into a single, global data model. With access to real-time and actionable data, the solution helps media companies simplify content creation and publishing, while increasing revenue by selling more ads to more people across all channels.

At the Expo, said Bandle, "In a very concentrated fashion we get to meet, let's say, 20 to 30 prospects and customers. It's a good use of our team's time."

More information is available on the Mediaspectrum web site.

The World Publishing Expo and related events can be followed on the conference blog or on Twitter #wpe15.

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2015-10-04 17:26

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

www.ifra-expo.com


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