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Thousands attending the World Publishing Expo – here are three folks not to miss

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World News Publishing Focus
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Thousands attending the World Publishing Expo – here are three folks not to miss

Sponsored Post by Cxense

Knut PaulsenKnut PaulsenAt the “Beyond Paid Content” seminar on Tuesday October 6th at 10.00am, focusing on ways publishers are starting to reap revenues from their content, Knut Paulsen from Norway’s Technical Weekly Magazine (Teknisk Ukeblad), will share their experiences. Technical Weekly Magazine have been early adopters when it comes to using data to increase audience engagement and content consumption, which in turn increases time on site, loyalty and digital revenues.

Håvard KvalheimHåvard KvalheimThen later on October 6th, a leading Scandinavian local publisher group will present a different way of using data at the “Social Media Optimisation” seminar at 2.00pm. This seminar will focus on ways to leverage the true power of the social networks: the activity of the users, and Polaris Media’s Håvard Kvalheim will present how they are analysing their social media traffic and A/B testing content targeting for the social media audience to make sure that social media referrals stay longer on the 30+ Polaris sites instead of just bouncing back to Facebook and the like. For publishers, understanding how to get more out of social media referral traffic is key to building loyalty audience today and in the future.

Lauren PedersenLauren PedersenFinally, also on October 6th, Lauren Pedersen from Cxense, the global leader in data management and personalization technology, will walk the audience through what the new megatrend site personalization really means and how publishers should to embrace personalization to drive engagement. Checkout this short video introduction video to personalization; https://youtu.be/9wjWmL75cTo

Interested in getting a free digital check-up of your site from at the Expo, and best practice suggestions for how to increase user engagement on your site, as showcased by the Technical Weekly Magazine and Polaris Media? Contact Cxense (via email: info@cxense.com) to set up an appointment prior to the conference or stop by stand 1351 in the Media Port Revenue to learn more.

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2015-09-24 14:56

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World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

www.ifra-expo.com


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