World Association of Newspapers and News Publishers


Changing Minds, Enriching Lives

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Changing Minds, Enriching Lives

His presentation reads, "Mumbai, we have a problem." He has been nuturing newspapers for 29 years as he proudly talks about the profits made by SPH since 1845. They have been publishing 19 newspapers in four different languages for the past 170 years. Their daily circulation is 1 million and the reach is 2.6 million targeting audience of 15 years and above. 

SPH aims to be Asia's largest media house with the motto "Enriching Minds, Changing Lives." However, he points to the major challenges that newspapers all over the world are facing and will soon infect India, too. The massive forces of the digital world and growth of mobile.

Nonetheless, he presses that newspapers are still the most effective traditional source of news. The revenue of newspapers is sharply falling and the culprits are advertisements. Audince is the most important source of revenue, and catering to them carefully is the most important factor.

Daniel discusses four solutions to these problems:

1. Transform the newsrooms- make them multimedia because print in itself cannot survive.

2. Diversify revenue.

3. Cut costs- rethink the ways of operation.

4. Maintain high journalistic standards!

Author

Bandana Shah

Date

2015-09-02 07:33

Author information

(Please scroll down for English version)

Le projet le plus passionnant reste encore celui à venir !

Je suis David Sallinen, responsable pour la WAN-IFRA de programmes de formations et de solutions d’accompagnement pour les medias qui veulent accélérer leurs stratégies sur le numérique, optimiser le print et introduire de nouvelles dynamiques éditoriales ou commerciales.

Ce blog, TheNextStep traitera de toutes les initiatives prises pour adapter les organisations de presse et de media aux nouveaux environnements concurrentiels et technologiques. En fait, nous vivons une phase de transition numérique inédite que chaque entreprise, organisation doit affronter avec son histoire, ses particularités et ses contraintes pour se réinventer.

Cette inévitable adaptation passe part le pilotage de multiples projets (nouveaux produits et services, nouveaux process, nouvelles compétences, nouvel état d’esprit…) que je vais partager avec vous.

Le plus passionnant étant toujours le projet à venir, je dédie ce blog aux professionnels engagés dans la transformation de leurs organisations qu’elles soient commerciales ou éditoriales, afin de partager les bonnes pratiques. Je me ferai également écho des « Innovation Day », événements réservés aux professionnels médias et aux entrepreneurs du numérique pour réimaginer les medias.

Ce blog est ouvert à vos remarques et suggestions.

N’hésitez pas à me joindre pour me soumettre vos suggestions ou faire appel à notre expertise.


English:

The most exciting project is always the one you are about to start!

I am David Sallinen - in charge of WAN-IFRA's training and consultancy programmes for those media looking to accelerate their digital strategies, optimise the return from print, and introduce new editorial and sales dynamics.

This blog - TheNextStep - deals with all the initiatives we embark on for media as well as taking a look at the emerging landscapes in technology and markets.

We are living in a time of unprecedented transition in which each organisation has to adapt within the confines of its own abilities, legacy and limitations. In some cases it is proving necessary to completely reinvent ourselves.

That process begins with multiple pilot project (new products and services, new processes, new skills, new attitudes...) which is what I intend to share with you via the blog.

The most exciting project is always the one yet to begin, and this blog is dedicated to professionals engaged in transforming their media organisations whether editorially or commercially so as to share notes and compare best practice. I will also be mentioning the "Innovation Day" events we organise for media professionals and entrepreneurs who are busy rethinking the shape of media.

I welcome your remarks and suggestions and don't hesitate to contact me with them or to call on our expertise.


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