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Advertising Hackathon spurs creativity

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Advertising Hackathon spurs creativity

“I have three things what I aim for when I do hackathons,” says Lasse Chor, Advertising Hackathon facilitator. “Giving them just enough information to actually know where they should go with ideas, have the right people there, put them in a super cool place, and boom.”

In the shade of palm trees, attendees split into groups to explore new ways of implementing location-based advertising. The center of attention throughout the event is a recently released product called iBeacon. This software is a new form of media technology that is triggered by cellular phones to provide digital news, information and advertising based on a specific location.

The Advertising Hackathon itself consists of multiple rounds where groups compete for the best ideas that later are transformed into working applications.

The idea that gets the most votes and takes home the prize – champagne, cigars and a box of iBeacons – turns out to be the Advalidator application, which provides businesses with information on how many customers buy their products based on the company’s advertisements.

Participants in the Advertising Hackathon are positively influenced by their experience over the weekend. Attendees, consisting of both new and experienced “hackers,” gain new ideas to bring back to their respected organizations while also creating connections with their colleagues.

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Author

Western iMedia

Date

2014-06-09 06:45

Author information


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