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News Corp Australia goes ‘live’ with Lineup Systems’ AdPoint

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News Corp Australia goes ‘live’ with Lineup Systems’ AdPoint

Lineup says AdPoint unifies News Corp Australia’s ad sales management system for its digital sites. More than 8 million Australians visit News Corp Australia brands across tablet, mobile and web each month.

The AdPoint deployment includes multiple rate card management, network targeting, buy-out/inventory management and increased transparency, providing improved organisational effectiveness and customer interaction with digital sales teams.

News Corp Australia has also integrated AdPoint with some of its existing systems such as Google DFP and JDE Finance.

Using AdPoint’s booking and finance modules, the solution is implemented for more than 250 seats and accommodates digital advertising. This includes metropolitan sites such as News.com.au and The Australian, community, regional and magazine websites, together with all the mobile channel platforms published to smartphones, tablet apps and web.

“For News Corp Australia the choice of AdPoint represents an important strategic step in our business transformation process in driving new digital revenues through greater customer engagement, sales team collaboration and effectiveness," said Mark McGrath, Director of Sales Operations & Systems at News Corp Australia.

Read more about this announcement here.

Author

Brian Veseling's picture

Brian Veseling

Date

2013-10-07 10:16

Author information

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