World Association of Newspapers and News Publishers


Experiences with a multi-channel paywall

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Experiences with a multi-channel paywall

Helsingin Sanomat is the largest newspaper in the Nordic region. Its webpage has more than 1.7 million unique visitors every week. The paper's print circulation, on the other hand, has been steadily decreasing. Something had to be done!

Aalto, Business Manager at Sanoma News, Helsingin Sanomat's parent company, described her experiences with a multi-channel paywall.

The main reason for establishing the paywall was the promise shown by the new tablet platform. Readership is increasingly moving from desktop to mobile and tablets.
There are three different kind of monthly subscriptions:
- digital-only (9.90 Euros)
- full-digital: iPad, mobile, PDF, archive (14.90 Euros)
- print upgrade (3.50 Euros)

Online advertising improved by more than 10 percent in the last year. It might have grown more without the paywall, said Aalto. But the ads perform better and are pleasant to use.

Digital subscription revenues improved by more than 30%.

 

Author

Fabia Bernet

Date

2013-10-07 15:47

Author information

World Publishing Expo & Digital Content Expo

The leading exhibition for technology to publish news on mobile, in print and online, featuring the two free conferences – Digital Media World & Print World – plus expert Guided Tours.

www.ifra-expo.com


© 2019 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation