World Association of Newspapers and News Publishers


The state of Asian media

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

The state of Asian media

Sandy Prieto, CEO of the Philippine Daily Inquirer, rejoiced at the sustained growth of the economy in the Philippines and the region. Despite a decline in print newspaper readership, the Inquirer has continued to engage users via a variety of channels.

“We got into tabloids, TV, magazines…” said Prieto. “The latest way we tried increasing our audience is through the increased production of videos and photos, and ‘augmented reality’,” she said, referring to users’ ability to take a snapshot of the paper with their mobile phones to access additional related content.

Azrul Ananda, Director of Jawa Pos in Indonesia, presented the paper’s youthful approach. “We have a philosophy of ‘Part of the Show’ – we want to be involved as much as possible with the community,” said Ananda.

Jawa Pos’ newsroom has won several awards in the last years, thank in part to its playful Google-like atmosphere: The newsroom features a music studio and ping-pong table, and bands are sometimes invited to play during the evening shift.

A lot of management and top editors are in their mid-30s. The deputy chief editor is 37 years old.

“Newspapers are a 24-hour business, so we have to make sure the newsroom is able to keep you entertained, keep you fresh,” said Ananda. Jawa Pos’ advertising revenues rose 8% last year.

Supakorn Vejjajiva, President & COO of Post Publishing, Thailand, discussed a strategy of diversification, taking the group from an English-language paper, The Bangkok Post, with 40,000 copies in 2002, to becoming a media conglomerate present on all platforms.

“We go after the audience where the money and spending is,” said Vejjajiva.

In the last decade, the group has launched magazines and forayed into radio stations, and for the last three years, Post Publishing has pursued a mass audience by producing content for three TV stations.

Although Post Publishing has been involved in traditional media, the business opportunities in social media and digital platforms may still be lacking. “I think the digital space will grow very quickly, and social media here is very vibrant,” said Vejjajiva.

“But we have to look at it as a business,” he said, “In terms of revenue, advertising on digital has not yet been big in Thailand. But I think the revenue will eventually come.”

Author

Jean-Yves Chainon

Date

2013-06-05 10:04

Author information


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