World Association of Newspapers and News Publishers


Short-run newspaper printing: Inkjet competes with offset and vice versa

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Short-run newspaper printing: Inkjet competes with offset and vice versa

In May, Goss International added a new single-width press – the Magnum Compact – to its already broad portfolio of newspaper presses. Does the market need another single-width press? What is special about it?

According to Eric Bell, Director Marketing Services for Goss, “the Magnum Compact makes offset cost-competitive in extremely short runs and in multi-product production environments”.

Instead of ceding the field to inkjet presses that are preparing to conquer the short-run newspaper market segment, offset is preparing to defend its territory. It is not any longer defined as a production process for long-run, mass productions only.

“Despite recent advances,” Bell says, “inkjet still results in a higher cost per copy than can be justified in many market segments. Our vision with the Magnum Compact is to lower the break-even point for offset to under 1,000 copies by applying targetted automation to dramatically reduce makeready times.”

The new presses for short-run newspaper productions – whether they be injket or offset presses – reflect the serious intentions of the manufacturers to provide the market with products offering sufficient flexibility to meet the changing needs of newspaper printers.

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2013-06-04 09:29

Author information


© 2019 WAN-IFRA - World Association of News Publishers

Footer Navigation