World Association of Newspapers and News Publishers


Print media is a highly trustworthy advertising channel

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Print media is a highly trustworthy advertising channel

The study found that despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines and newspapers. This is not only true for the older generation. Also younger people, who use a variety of media with Internet as their dominant channel, trust on print. They judge magazines and newspapers as important or more useful than social media. Print media is rated as a highly trustworthy advertising channel across all consumer segments.

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2013-03-08 11:06

Author information


© 2019 WAN-IFRA - World Association of News Publishers

Footer Navigation