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Challinor: Telegraph 'not just a print company'

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Challinor: Telegraph 'not just a print company'

Challinor says The Telegraph is a successful and profitable media company. Just don’t call it a newspaper.

“We are not just a print company. We are much more than that,” he says.

The Telegraph is in print, mobile, web and tablet. It has to be, says Challinor, because different people gravitate to different formats. For example, the newspaper is “luxurious” with an older demographic, while the smartphone is for breaking news.

The iPad is key to The Telegraph’s strategy. Challinor says readers like how it’s closer to a newspaper than a website, as well as its clean design, key content and visuals.

And it’s no longer free. Readers have to pay for it.

“We found that when people pay for it they value it more,” Challinor says.

Challinor sees a lot of room to grow. The main three are:

  • better choice ad formats
  • better ad placement
  • better targeting

Link: http://www.telegraph.co.uk/

You may download Mr Challinor's presentation on slideshare.

Author

Terra Tailleur

Date

2012-09-05 09:27

Author information


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