World Association of Newspapers and News Publishers

World Press Trends: Newspaper Audience Rise, Digital Revenues Yet to Follow

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World News Publishing Focus
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World Press Trends: Newspaper Audience Rise, Digital Revenues Yet to Follow

According to the data, more than half the world’s adult population read a newspaper: more than 2.5 billion in print and more than 600 million in digital form. That represents more readers and users than total global users of the internet.

“The facts are hard to dismiss: newspapers are pervasive, they are part of the fabric of our societies. Our industry is stronger than many imagine,” said Larry Kilman, Deputy CEO of WAN-IFRA, who presented the figures Monday at the annual World Newspaper Congress and World Editors Forum, the global summit meetings of the world’s press.

“The problem is not one of audience. We have the audience. The challenge is largely one of business, of finding successful business models for the digital age,” he said.

WAN-IFRA, which has published the World Press Trends survey annually since 1989, marked a new era on Monday with the launch of the World Press Trends database to replace the familiar statistical compendium. The database includes the data found in the printed report plus updates to reflect the growing importance of digital. It allows for custom report generation and printing. Full details can be found at

The 2012 World Press Trends update found:

  • Newspaper paid-for circulation increased by 1.1 per cent globally in 2011 compared with 2010, to 512 million.
  • The global newspaper audience has grown by 4.2 per cent since 2007.
  • More than 40 per cent of the world’s digital audience read a newspaper online, up from 34 per cent a year ago.
  • Free newspapers continue to be a factor in many markets, despite some retrenchment, and saw global distribution of 36 million in 2011.
  • Asia now accounts for a third of global circulation and has seen circulations grow by 16 per cent over five years, while those in Western Europe and North America have declined by 17 per cent during the same period.

World Press Trends- Larry Kilman from WAN-IFRA



2012-09-03 14:45

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