World Association of Newspapers and News Publishers


Beating competition through the cloud

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Beating competition through the cloud

Peter Vincent, CTO Magplus at Bonnier, first talked about how the iPad format for magazines was developed in 2009 and 2010. At the end of 2010, Bonnier had about 30 apps in app store. It is not just magazines, but catalogues and other types of content as well. Magplus has built-in analytics, integration with subscription providers, html-integration, playlist, support for the new Retina display in iPad 3 among other things.

Now the company is using cloud computing for their internal services to a large degree. The reasons for doing so is, according to Vincent, the reliability, the deployment speed, the functionality of the cloud services, the elasticity, the price vs. performance, and finally best practice.

Author

Malin Picha

Date

2012-05-31 12:11

Author information


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