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One year later – a tablet-only newspaper for the Åland archipelago

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One year later – a tablet-only newspaper for the Åland archipelago

In May 2011, the experiment ended. The users had received the paper on a tablet for two months. Many were positive, because they could get the paper in the morning. However, the readers did not like the fancy design. They thought the articles were hard to find due to the design, according to speaker Johanna Törn-Mangs, Head of Digital Media, Hufvudstadsbladet.

The conclusion of the experiment was that some readers wanted a replica of the printed newspaper version. Hufvudstadsbladet produced an eHBL specifically for these readers. At the same time, they continued to develop something new for the tablet. This was more targeted to new audiences and especially early adopters.

The readers had to subscribe to the eHBL. 90 percent of the readers lived in Finland, others in UK, US, Sweden, Germany and 10 other countries. The cost was 2.8 euro per month for subscribers and 19.90 euro for non-subscribers. It also included content for the mobile phone and the newspaper archive on the web.

The eHBL+ was the tablet version for early adopters. This version had a focus on culture and society with a more sophisticated design


Malin Picha


2012-05-30 16:34

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