World Association of Newspapers and News Publishers


Closing keynote: Becoming a local lean news machine

World News Publishing Focus

World News Publishing Focus
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Closing keynote: Becoming a local lean news machine

With real media integration, information is enabled to travel from one source to any channel at any time. In such a way, Jungfrau Zeitung has become a local lean news machine with focus on digital first.

The channels through which Jungfrau Zeitung distribute their content are the picture gallery, a realtime app, online and iPhone as well as other smartphones. The printed paper comes out twice a week and is digitally printed.

When it comes to selling advertisements, Jungfrau Zeitung believes in face-to-face contacts and multi-distribution for all platforms. 19 percent of the traffic on the web comes while 75 percent of users go straight to the URL.

One value that goes straight through the organization is to be ”a lighthouse in the local area.” Therefore, the message is to dare to stand by your local audience at all times

Author

Malin Picha

Date

2012-05-30 16:43

Author information


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