World Association of Newspapers and News Publishers

Leading from the front

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Leading from the front

“Very steady hands – that’s it,” says Michael Cooke, Editor-in-chief of The Toronto Star, and he should know. Though trained as a print journalist, he now shoots video himself and, “if I can do it at 59, anyone in the newsroom can do it.”

Though Mr Cooke was being somewhat facetious about the ease of making compelling video content, the point he was making is that newsroom managers need to lead from the front.

In a presentation on The Star’s recent digital transformation, he made a point that both he and Star publisher John Cruickshank learned to shoot and edit video when staff was asked to undergo the training as well.

“We spend our lives reporting on change, but we don’t like change in our own newsrooms,” says Mr Cooke. Therefore, “Leading from the front is important.”

The video training effectively increased the Star’s full time photographic staff from 15 to 200. And since Mr Cooke also knew how it was done, “at least I had an idea of what they’re talking about and I can help them or even contradict them.”



2012-04-12 12:19

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