World Association of Newspapers and News Publishers

It’s time to innovate

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

It’s time to innovate

“Good journalism is good business” is the motto of Innovation, and content-driven innovation is the way to success, he said. But some newspapers are blinded by the latest technology.

“We see lots of companies inject digital Botox into products that have become moribund,” he says.

Mr Senor urged newspaper companies to have confidence in print. “We have to stop talking about the death of print,” he said. “It’s never happened in human history. No medium has ever replaced another medium, but the medium will change."

How will they change? Newspapers in print will become a premium product, more magazine-like, while mobile and tablets will become the mass media.

Here is some of his advice for newspaper companies:

- Editors are important to help people navigate through information overload. “People are looking for editors to cut the blog fog,” he says.

- Journalists should become “journanalysts”, “a journalist really worth reading and paying for.”


Larry Kilman's picture

Larry Kilman


2012-04-12 12:31

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