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Toronto Star's Publisher John Cruickshank about growth opportunity beyond expectations

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World News Publishing Focus
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Toronto Star's Publisher John Cruickshank about growth opportunity beyond expectations

John Cruickshank, the Publisher of the Toronto Star, Canada’s largest newspaper with a 120-year history, has joined the programme of the 64th World Newspaper Congress, the global summit meeting of the world's press, to be held in Kiev, Ukraine from 2 to 5 September next. He will speak about the value of various audience groups and diversification in a Congress session on audience development entitled, "Reeling in readers and advertisers".

Olivier Fleurot, CEO of MSLGROUP, Publicis Groupe’s strategic communications and engagement company, will also join the session, talking about the engagement economy and how publishers can be more relevant to readers and advertisers.

Many publishers understand the deep need to listen to the market, embrace dialogue with their audiences, use social media and believe in the wisdom of the crowds. A new generation of marketers is emerging, one that looks deeper into audiences, well beyond what circulation figures alone provide. Among them is Laura Evans, who carries the unusual title of "Chief Experience Officer" for the Washington Post. She will share best practices for bringing reader insights into how news and information is provided in ways that appeal to today's audiences.

Organized by WAN-IFRA, the World Association of Newspapers and News Publishers, the Congress and Editors Forum is expected to bring together more than 1,200 newspaper publishers, chief editors and other senior executives from more than 100 countries.

Author

Ioana Sträter's picture

Ioana Sträter

Date

2012-03-30 10:05

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