World Association of Newspapers and News Publishers


A new Czech daily for tablets, eReaders

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

A new Czech daily for tablets, eReaders

“There is no one device winner that we should all focus on as publishers,” says Jakub Unger, Content Director of Czech Republic-based Centrum Holdings. “No single devices, and no single front page. No front page can drive as much traffic as the users themselves through their own behaviour.”

Mr. Unger describes Centrum Holdings as a traditional digital publisher (it has never been involved in print) that began with the website centrum.cz and has branched into other developing areas, such as the iPad.

Centrum has taken a new approach to tracking consumers' new behaviours, Mr. Unger says. The company has created three teams that are integrated to include both journalists and advertising sales people, and is investigating such areas as Facebook and creating daily content specifically for Facebook.

In addition, the company is currently developing its business model and marketing approach with a new daily for tablets and eReaders called Insider, which launched late last year. This tablet daily is aimed at power news users and is distributed around 16:00. It is available to subscribers only, but at the relatively low cost of 1,000 Czech crowns (about 40 euros) per year.

Mr. Unger says it is being relatively well accepted and Centrum is aiming for a few thousand subscribers.

 


Photographer: Vojtech Marek, www.aktualne.cz

Author

Brian Veseling's picture

Brian Veseling

Date

2012-03-01 17:21

Author information

About 200 newspaper advertising experts will attend the 22nd World Newspaper Advertising Conference in Prague on 1st and 2nd March. WAN-IFRA will provide summaries of each speaker's presentation during the event. Check back on our blog for the latest updates.


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