World Association of Newspapers and News Publishers

Turning Newspapers into Profitable Mobile Products

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Turning Newspapers into Profitable Mobile Products

Aspermont is a business-to-business publisher that works predominately on the mining sector. Shepherdson tells that the company owns subscribers, quality contents and dedicated, captive audience across the print and existing online products. It has good subscribers and advertiser retention rates and a desire to keep them. Moreover, it focuses on ease of accessibility and remains agnostic to the technology. Site sponsorship, mobile landing pages are value-add opportunities that Aspermont can offer.


Shepherdson then introduces the value proposition in digital media. He points out that advertisers are interested in unique visits, impressions and time on sites. Auto redirect to mobile sites is the key, no matter what the device is. People hit websites via mobile devices more often than ever before, and if they don’t like the experience they don’t stay around. Mobile optimized sites retain traffic and encourage more page views per visit.


In his conclusion, the keys to success in this area are presented. These mainly include captive audience and dedicated advertisers, realistic expectations, low-cost, fast-to-market approach, statistics to back up claims that mobile web works. “I am not expecting in millions of additional revenue. I treat it as an opportunity to retain our audiences. Be relevant as the world is moving,” said Shepherdson.



Jolie Ho


2011-11-25 06:44

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