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Paywall paying off in Slovakia

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World News Publishing Focus
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Paywall paying off in Slovakia

Kostolný’s company erected a paywall on nine of its websites, including daily newspaper sites and those for its TV and radio stations.

Subscribers pay 2.90 Euros per month or 29 Euros per year. Print subscribers have access for free. The company features primarily opinion, special forms of content (graphics, illustrations, video), and in-depth features behind the wall, but most of its news content is free. SME is considering a more metered wall in the future, he says.

“We thought we would lose our readers when we started, and so far we have not lost any readers,” he says. “It is our way of showing our readers that it is worth the expense by providing quality content.”

Overall traffic increased 5 percent, he says, but there was a 20-percent dip for visits to some of the paid sections.

Still, the revenues generated, he says, are encouraging. The revenue is shared proportionately among the nine sites and in the first month the company made 40,000 Euros. “Not bad for our part of the world,” he says.

Kostolný admitted that the company is in the enviable position of practically having no competition in the region, where its digital content reaches 70 percent of the country's 5.5 million population.

He says SME considered putting some public discussion and debates behind the wall, but quickly decided against this because the company considers that audience and dialogue extremely important.

He says it is extremely important to have a straightforward way for visitors to access the content, whether it is paid-for or free.

Author

Dean Roper's picture

Dean Roper

Date

2011-10-15 12:30

Author information

The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.


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