World Association of Newspapers and News Publishers

Preview: Digital future needs leadership

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

Preview: Digital future needs leadership

For Butter, the digital world needs strong leaders in printed newspapers. Their journalists and publishers should lead global issues online as well.

One useful tactic is summarized stories. "A message is more powerful when it is short," Butter says, and gives examples from the advertising industry. He also mentions Twitter. "It is incredible what you can do with 140 characters. But it is important that the message is considered and not superficial."

He sees a renaissance of "old-fashioned print." It is all about words - written communication, Butter says.

Tomorrow in his discussion, he will ask his debaters whom they respect as leaders and why – and what would their leaders do with the media industry.

The session should provide advice from leading industry experts on how to develop the leaders of the next generation of media companies.

The debaters are Ulrik Haagerup, head of news, Danish Broadcasting Corporation, Denmark, Jonny Hustler, managing director, Archant Regional, UK, Anna Kirah, senior architect, Microsoft, Norway and Tom Cummings, author and co-founder, Executive Learning Partnership, USA.


Roman Payer


2011-10-14 13:01

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The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.

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