World Association of Newspapers and News Publishers


More social, more personal, more user-generated

World News Publishing Focus

World News Publishing Focus
Your Guide to the Changing Media Landscape

More social, more personal, more user-generated

When it comes to paid-for apps, books, news and magazines are doing quite well, he says. Speaking at a World Newspaper Congress session dedicated to technology, Bird focuses on how consumers are interacting with the new devices.

"If we start to think about technology in general, the only real certainty is that we are going to have more technology," he says. "The sheer volume and pace of change is phenomenal. E-mails per second are up to 2.9 million. There are 20 hours of content uploaded to YouTube per minute. The sheer scale of this is absolutely phenomenal."

What's changing the most? Bird suggests looking at mobile developments as they become more social, more video, more local.

"If we look at it in terms of mobile, if we isolate one thing that will happen, it is that every phone will become a smartphone, and it is absolutely changing how people are using them," he says. "It's almost used for everything but voice communication; we're certainly seeing that trend accelerating. Mobile is becoming a serious advertising platform as well."

"Research shows repeatedly that each time you add a screen in your life, you spend more time with media. Once you have a PC and a smartphone and an iPad, the time spent on these increases dramatically. Content is becoming more personalized, more social, more mobile and more user generated."

Wnc technology adam_bird
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Author

Larry Kilman's picture

Larry Kilman

Date

2011-10-14 18:22

Author information

The 71st World News Media Congress, the 26th World Editors Forum and the 3rd Women in News Summit took place from 1 - 3 June 2019 in Glasgow, Scotland.

In this blog, WAN-IFRA provides previews, interviews, summaries of the presentations and other useful information about the Congress.

Participants were also very active on Twitter throughout the event under the hashtag #wnmc19.

In 2011 the newspaper world gathered in Vienna, Austria for IFRA Expo 2011, 63rd World Newspaper Congress and 18th World Editors Forum.

This is the event's live blog.


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